American Waters campaign will coincide with Earth Day on 22 April

American Water's campaign will coincide with Earth Day on 22 April

American Water has launched a public education campaign in the US designed to encourage consumers to drink more tap water.

The US utility company has rolled out the 'America On Tap' campaign to make consumers more aware of the "environmental and economic benefits" of drinking tap water, it said yesterday (18 April). It will form part of American Water's 125th anniversary celebrations and will coincide with Earth Day on 22 April.

Consumers will be asked to fill out a voluntary online pledge form at www.amwater125.com, detailing how many bottles per week they consume. American Water will then track "the savings to the environment" over the course of the year.

Consumers will also be urged to honour Earth Day as a "plastic bottle-free" day, and instead use tap water to refill bottles.