Wessanen has been trying to offload ABC since at least 2010

Wessanen has been trying to offload ABC since at least 2010

The parent company of American Beverage Corp (ABC) has told just-drinks it will whittle down the number of buyers interested in the US soft drink maker in the next few months.

Dutch food group Wessanen, which is quitting the US to focus on Europe, said it expects to offload ABC in the fourth quarter. “[Now] is the moment of pre-marketing to test appetite, followed by subsequently narrowing down the number of interested parties over the coming months,” a company spokesperson said today (27 June).

Wessanen announced yesterday that it has officially started the sale of ABC. Wessanen will report ABC as 'discontinued operations' from the second quarter, the company said.

Wessanen has been looking to offload ABC since the start of 2010. The previous year had proved challenging for ABC, when the company's executive team left in the wake of financial irregularities.

ABC, which produces the Daily's cocktails and mixers range, posted a 10.8% increase sales in the first quarter of this year compared to the same period in 2011. Wessanen's profits dropped EUR3m (US$3.73m) to EUR1.5m over the same period.