US: American Beverage Association hits out at diet soda mixers report
The American Beverage Association has countered claims in a new report that link diet soda alcohol mixers with an increase in intoxication.
The report, which claims diet soda mixed with spirits increases breath alcohol content more than drinks mixed with higher-calorie sugary beverages, only confirms that consuming calories with alcohol slows down its impact, the ABA said yesterday (5 February). The study would show the same result for drinks mixed with water or club soda, it added.
The report, which will appear in the April edition of Alcoholism: Clinical & Experimental Research, also only studied 16 people, the ABA said.
“Consumers need to be aware of the effects of alcohol itself - regardless of whether or not they consume it together with anything else,” the ABA said.
The ABA has criticised a number of reports recently, including one last week that said young people can underestimate how drunk they are if mixing alcohol with energy drinks.
- Coca-Cola pressure builds as bid rumours swirl
- Gin: Plymouth's from Plymouth, London's from...?
- Comment - IPO Launch a Tonic for Fever-Tree
- Fireball Recall: Putting Out Fire with Anti-Freeze
- Why Chinese beverages won't conquer the world
- NPD - Moët Hennessy’s Glenmorangie Dornoch
- Anheuser-Busch InBev cuts jobs in US shake-up
- Diageo targets Millenial women with Baileys push
- Pernod blames rule changes for Plymouth GI drop
- William Grant unveils bespoke Glenfiddich website
- Early Signals: future scenarios that will drive consumption and product innovation over the next five years
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Beer Opportunities: Beyond Standard Lager
- The IWSR Global Trends Report 2014
- Global Cognac insights - market forecasts, product innovation and consumer trends research