BRAZIL: AmBev mulls premium offensive - report

By just-drinks.com editorial team | 15 August 2006

AmBev is mulling whether to launch three more premium beers onto the Brazilian market by the end of the year, according to local reports.

Brazil's leading brewer could launch the brands to further boost its presence in the country's premium beer category, where it leads with the Bohemia brand, local reports said yesterday (14 August).

Officials at AmBev could not be reached for comment as just-drinks went to press.

Last week, AmBev posted a 12% year-on-year increase in second-quarter profits driven by rising sales in Brazil. The brewer posted a 17.3% climb in EBITDA from its operations in Brazil and saw volumes in the country rise by 4.4%.

Sectors: Beer & cider

Companies: AmBev