BRAZIL: AmBev in Skol innovation - report

By | 29 June 2006

AmBev is set to launch a temperature sensitive bottle for Skol beer in its domestic market, according to local reports.

The Brazilian brewer and soft drinks producer will soon release the 600ml beer bottle, which has a temperature sensor indicating the ideal consumption temperature, in and around Rio de Janeiro, Latin America News Digest said yesterday (28 June).

AmBev told the news service that the bottle would also be used to promote Rio by featuring images of the city on the label.

The company's most popular brands are Skol and Brahma beers and the Guarana Antarctica soft drink.

Sectors: Beer & cider

Companies: AmBev, Brahma

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