BRAZIL: AmBev clinches rights to Gatorade

By Chris Brook-Carter | 21 December 2001

AmBev, the Brazilian drinks giant and world's fourth largest brewer, has grabbed the rights to produce and distribute Pepsi's recently acquired sports drink Gatorade, in the Brazilian market. The deal, which begins in January next year and is valid for 20 years (ending 2017), is an extension of AmBev's current franchise agreement with Pepsi, signed in 1997, to produce and distribute Pepsi products in Brazil.

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AmBev, the Brazilian drinks giant and world's fourth largest brewer, has grabbed the rights to produce and distribute Pepsi's recently acquired sports drink Gatorade, in the Brazilian market. The deal, which begins in January next year and is valid for 20 years (ending 2017), is an extension of AmBev's current franchise agreement with Pepsi, signed in 1997, to produce and distribute Pepsi products in Brazil.

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