Online retail giant Amazon is set to re-enter the wine business in the US, adding wine to the company's fast-growing groceries arm.

Amazon.com's Consumables division is seeking to recruit a senior buyer, wine, for the company's Specialty Foods group. The new position involves building a "massive" new product selection "from the ground up", according to the recruitment advertisement.

Wine will be a new addition to Amazon's fast-growing grocery/gourmet and speciality foods division. The company also has a pilot local grocery delivery service, Amazon Fresh, in the Seattle area only.

The new business will have to deal with the US' fiendishly complicated rules on shipping wines from state to state, which have been only partially eased since a Supreme Court ruling in 2005.

In 1999, Amazon invested US$30m in a 45% stake in wine e-tailer wineshopper.com, only to see the business fold a year later.