AUSTRALIA: Amatil eyes new products to drive growth

By just-drinks.com editorial team | 29 April 2002

Coca-Cola Amatil Ltd, the Antipodean Coke bottler, is planning to increase its presence in the bottled water market, according to Australian press reports, in an effort to boost earnings growth. The move is to be just one in an overall development of the company's new product strategy, which will also see the arrival of Lemon Diet Coke and fruit juice brands.

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Coca-Cola Amatil Ltd, the Antipodean Coke bottler, is planning to increase its presence in the bottled water market, according to Australian press reports, in an effort to boost earnings growth. The move is to be just one in an overall development of the company's new product strategy, which will also see the arrival of Lemon Diet Coke and fruit juice brands.

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