Champagne Mumm & Perrier-Jouët has announced a new marketing and management structure for the two champagne brands in the UK with immediate effect, to coincide with their transfer today into Allied Domecq Wine UK (AD Wine UK).

Vincent Gillet will work alongside AD Wine UK managing director, Adrian McKeon, to oversee the marketing and sales management for Mumm and Perrier-Jouët Champagnes.  As UK country manager for Champagne, Gillet will report directly to Anne-Claire Rodary, vice president of marketing & sales, at Champagne Mumm and Perrier-Jouët in Reims. 

Edward Penny joins the Champagne team as senior brand manager for Perrier-Jouët Champagne and Katie Hughes becomes the new brand manager for Mumm Champagne. A senior brand manager for Mumm Champagne and a PR manager are also being recruited.

Gillet said: "The transfer of management of Mumm and Perrier-Jouët Champagnes to AD Wine UK marks the start of a new era as the brands take their rightful place alongside the other premium wines within the portfolio.  I'm delighted to have such a strong and talented marketing team behind me as we move forward and work more closely with our new colleagues at AD Wine UK."