US: Allied unveils national launch for rum brand

By just-drinks.com editorial team | 19 September 2003

The US division of Allied Domecq is rolling out its rum-based drink Kuya across the country. The launch will be accompanied by its inaugural advertising campaign, in what the company is calling its biggest ever US product launch.

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The US division of Allied Domecq is rolling out its rum-based drink Kuya across the country. The launch will be accompanied by its inaugural advertising campaign, in what the company is calling its biggest ever US product launch.

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