UK: Allied to launch Tia Maria RTD in UK and US

By Elliot Lane | 17 April 2001

After the success of its Kahlua RTD brands, Allied Domecq is developing a new Tia Maria pre-mixer for the US and UK markets. Sources close the company told just-drinks.com that the yet unnamed brand hopes to consolidate the impressive growth Tia Maria has seen in the on-trade sector. According to AC Nielsen, the coffee liqueur brand saw an 8.5% growth in the UK on-trade (MAT Nov-Dec) and now holds an overall 11% market share in the UK on-trade - second behind UDV's Baileys in the liqueur sector.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

After the success of its Kahlua RTD brands, Allied Domecq is developing a new Tia Maria pre-mixer for the US and UK markets. Sources close the company told just-drinks.com that the yet unnamed brand hopes to consolidate the impressive growth Tia Maria has seen in the on-trade sector. According to AC Nielsen, the coffee liqueur brand saw an 8.5% growth in the UK on-trade (MAT Nov-Dec) and now holds an overall 11% market share in the UK on-trade - second behind UDV's Baileys in the liqueur sector.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

UK: Allied & Pernod - full details released
Allied Domecq last night accepted Pernod Ricard's offer to buy the UK-based drinks giant.

US: CL Financial eyes Allied spin off brands
Drinks producer and distributor Todhunter International has said that its controlling shareholder, CL Financial, is interested in acquiring some of the brands of Allied Domecq that may become available following Allied's pending acquisition by Pernod Ricard.

UK: Pernod rating raised on Allied talks
Pernod Ricard has had its rating raised.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page