US: Allied signs exclusive California deal
SWS will utilise a committed sales division to distribute all of Allied Domecq's brands, such as Kahlúa, Stolichnaya, Sauza, Beefeater, Malibu, Canadian Club and Courvoisier,.
Jim Clerkin, president of Allied Domecq Spirits, North America and Bill Newlands, president of Allied Domecq Wines, USA in a joint statement said: "SWS was selected because it is the best in market with the best business assets for our brands and we are confident that the contracts signed with SWS will give us a competitive advantage in California and Hawaii. Our 'First Choice Supplier' philosophy combined with our extensive premium portfolio along with more than 1000 sales personnel will ensure Allied Domecq is in a position to fully cover 20,000 retail accounts in California and Hawaii while seamlessly delivering Allied Domecq's world-class brands to our consumers."
In the statement Allied Domecq said its strategic US distributor selections were based on market-by-market business opportunities.
"Allied Domecq's long-term contracts with SWS brings our 'First Choice Supplier' philosophy to life, featuring a new way of partnering with our exclusive distributors, including state-of-the-art performance agreements, increased investment in market spending and more "feet on the street" than any other sales force in the market place. We are confident Allied Domecq will be SWS's 'First Choice Supplier.' Allied Domecq's relationship with SWS will demonstrate how we and our distributor partners can jointly invest to deliver unparalleled growth," Alledi said.
"Allied Domecq's dynamic portfolio of spirits and wine brands generate significant value to our business," said Wayne Chaplin, President of SWS. "Allied Domecq is one of the leading spirits and wine suppliers in the industry and this long-term relationship will allow our focused sales force of 1000 to represent a terrific portfolio of brands. We will promote Allied Domecq's business with the most seasoned sales force in California and Hawaii."
Harvey Chaplin, chairman and CEO of SWS, said: "Having been named the sole distributor for Allied Domecq in California and Hawaii speaks to the confidence that spirits and wine suppliers have in our people and demonstrates our ability to deliver unparalleled value to California and Hawaii retailers and consumers. The contracts signed today with Allied Domecq further builds upon a broad, multi-state relationship between our two organizations that currently covers Arizona, Kentucky, New Mexico, Nevada, Pennsylvania and South Carolina in addition to California and Hawaii."
As Pernod Ricard, Allied Domecq and Fortune Brands close in on the biggest drinks industry deal since the sale of Seagram, opinion about how the deal will be structured and who stands to win and lose ...
Cautious optimism is probably the best way to describe today's press reaction to Pernod's friendly bid for Allied Domecq....
Spirits firm Allied Domecq has agreed to a takeover bid from smaller rival Pernod Ricard, subject to agreement from Allied shareholders....
Allied Domecq last night accepted Pernod Ricard's offer to buy the UK-based drinks giant....
Allied Domecq today delivered a 7% increase in first half group profits before tax to £285m. Earnings per share were up 7% to 19.2p, turnover that was flat at £1,700m....
Drinks producer and distributor Todhunter International has said that its controlling shareholder, CL Financial, is interested in acquiring some of the brands of Allied Domecq that may become availabl...
Pernod Ricard has had its rating raised....
Allied Domecq has added a new flavour to its Malibu range. The company said yesterday that it would be launching Malibu Passion Fruit in the US from April 15....
- Remy, dead cats and the power of China's new year
- just the Facts - Top 20 US Beers by Value, Volume
- Will Lucas Bols' IPO Bring Much-Needed Stability?
- Price drops would damage our DNA - Remy Cointreau
- Focus - Remy Cointreau's YTD Performance by Brand
- Maxxium UK head to depart for Edrington role
- Diageo speaks out over supplier contract changes
- Diageo inks UK distribution deals
- Brown-Forman appoints Jack Daniel's president
- Diageo's United Spirits stays in red in YTD
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Edrington Group in Spirits (World)
- Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review