US: Allied ships 1m cases of Stoli Razberi

By | 1 September 2004

Allied Domecq said today that it had shipped its one-millionth case of Stoli Razberi.

The company said it had experienced a 20% sales increase over the past 52-weeks, outpacing the growth achieved by the established flavors of its nearest imported competitor.

Kellyann MacLean, brand manager for Stolichnaya vodkas said: "As the original raspberry flavored vodka, Stoli Raz has set the standard for the category, offering consumers a product they ask for by brand name," said MacLean. "The strong brand heritage of Stolichnaya and the genuine quality of our entire family of products resonates with our consumer."

Introduced in 1996, Stoli Raz is the fastest-growing established Stoli flavor.

Sectors: Spirits

Companies: Allied

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