UK: Allied launches £80m drive for Ballantine's
By Chris Brook-Carter | 13 May 2002
The Bristol-based drinks giant Allied Domecq is to launch its most expensive marketing campaign for a single brand ever, when it unveils its latest effort to drive sales of flagship Scotch Ballantine's this month.
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The Bristol-based drinks giant Allied Domecq is to launch its most expensive marketing campaign for a single brand ever, when it unveils its latest effort to drive sales of flagship Scotch Ballantine's this month.
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