UK: Allied give Laphroaig new look packaging

By Sarah Diston | 26 September 2001

Allied Domecq Spirits & Wines (UK) Ltd has changed the packaging for its Laphroaig malt whisky brand. In a move designed to reinforce the status of Laphroaig as the archetypal Islay malt, the changes affect both Laphroaig 10 Year Old and 10 Year Old Cask Strength, both of which will be in distribution for the Christmas period.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Allied Domecq Spirits & Wines (UK) Ltd has changed the packaging for its Laphroaig malt whisky brand. In a move designed to reinforce the status of Laphroaig as the archetypal Islay malt, the changes affect both Laphroaig 10 Year Old and 10 Year Old Cask Strength, both of which will be in distribution for the Christmas period.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

UK: Press fallout - Allied & Pernod
Cautious optimism is probably the best way to describe today's press reaction to Pernod's friendly bid for Allied Domecq.

COMMENT: Pernod Ricard - allied for good fortune
Spirits firm Allied Domecq has agreed to a takeover bid from smaller rival Pernod Ricard, subject to agreement from Allied shareholders.

UK: Allied & Pernod - full details released
Allied Domecq last night accepted Pernod Ricard's offer to buy the UK-based drinks giant.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page