UK: Allied expects £20m in savings in agency overhaul
By Chris Brook-Carter | 6 November 2001
Following a major review of its agency support network, Allied Domecq (AD) has announced an overhaul of it advertising set-up, which, according to AD should deliver £20m in savings as well as significant strategic benefits.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Following a major review of its agency support network, Allied Domecq (AD) has announced an overhaul of it advertising set-up, which, according to AD should deliver £20m in savings as well as significant strategic benefits.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Press round up - AD, Pernod & Fortune. Day 7
Conflicting reports circulated this weekend over whether Bacardi International is looking to form a counter-bid for Allied Domecq.
UK: Press round-up – AD, Pernod & Fortune. Day 4
Todays press reports into Pernod and Fortune's hopes to buy Allied Domecq warn of possible conflicts and set a date for completion.
US: Allied reveals latest Malibu extension
Allied Domecq has added a new flavour to its Malibu range. The company said yesterday that it would be launching Malibu Passion Fruit in the US from April 15.
