COMMENT: Allied Domecq's booze and text
By Datamonitor | 24 July 2002
Allied Domecq is embarking on an SMS campaign to market its Mumm brand. The company is turning more and more to SMS marketing to reach consumers, particularly when trying to raise brand awareness. SMS marketing has several key benefits, such as low cost and wide reach, but the real advantage is that each campaign can be tailored to serve the needs of the brand.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Allied Domecq is embarking on an SMS campaign to market its Mumm brand. The company is turning more and more to SMS marketing to reach consumers, particularly when trying to raise brand awareness. SMS marketing has several key benefits, such as low cost and wide reach, but the real advantage is that each campaign can be tailored to serve the needs of the brand.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Allied & Pernod - full details released
Allied Domecq last night accepted Pernod Ricard's offer to buy the UK-based drinks giant.
UK: Core spirits and wines drive Allied H1
Allied Domecq today delivered a 7% increase in first half group profits before tax to £285m. Earnings per share were up 7% to 19.2p, turnover that was flat at £1,700m.
US: CL Financial eyes Allied spin off brands
Drinks producer and distributor Todhunter International has said that its controlling shareholder, CL Financial, is interested in acquiring some of the brands of Allied Domecq that may become available following Allied's pending acquisition by Pernod Ricard.
