Spirits group, Allied Domecq, is taking the unilateral step of introducing responsible drinking messages on its advertisements. The move is designed to stave off criticism from public health and medical professionals and lobby groups and take a lead for the drinks industry as a whole. The global policy has been devised by Allied Domecq's chief marketing officer, Kim Manley, along with chief executive Philip Bowman. Bowman was chairman of European drinks industry's social aspects organisation, The Amsterdam Group, for the last two years.