UK: Allied Domecq launches its hotshot

By Ben Cooper | 25 January 2002

Allied Domecq has made a robust move on the UK's burgeoning shot market with the launch of Magma Cinnamon Schnapps Liqueur. The liqueur, with a strong cinnamon flavour and a warming peppery aftertaste, is to be developed in the on premise market, targeted primarily at the 18-30 age bracket.

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Allied Domecq has made a robust move on the UK's burgeoning shot market with the launch of Magma Cinnamon Schnapps Liqueur. The liqueur, with a strong cinnamon flavour and a warming peppery aftertaste, is to be developed in the on premise market, targeted primarily at the 18-30 age bracket.

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