UK: Allied Domecq buys Mumm and Perrier Jouet
By Chris Brook-Carter | 13 December 2000
UK wine and spirits giant Allied Domecq has announced that it has acquired the French Champagne houses G.H Mumm & Cie and Champagne Perrier-Jouet for EUR575m, two brands currently in the portfolio of brands distributed by Seagram. The announcement comes within hours of Allied revealing it was pulling from the race for Seagram's spirits, and along with its claims to have secured the Captain Morgan brand is the second coup for Allied from within the Seagram business while the Canadian's auction is going on.
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UK wine and spirits giant Allied Domecq has announced that it has acquired the French Champagne houses G.H Mumm & Cie and Champagne Perrier-Jouet for EUR575m, two brands currently in the portfolio of brands distributed by Seagram. The announcement comes within hours of Allied revealing it was pulling from the race for Seagram's spirits, and along with its claims to have secured the Captain Morgan brand is the second coup for Allied from within the Seagram business while the Canadian's auction is going on.
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