UK: Allied Domecq buys Mumm and Perrier Jouet

By Chris Brook-Carter | 13 December 2000

UK wine and spirits giant Allied Domecq has announced that it has acquired the French Champagne houses G.H Mumm & Cie and Champagne Perrier-Jouet for EUR575m, two brands currently in the portfolio of brands distributed by Seagram. The announcement comes within hours of Allied revealing it was pulling from the race for Seagram's spirits, and along with its claims to have secured the Captain Morgan brand is the second coup for Allied from within the Seagram business while the Canadian's auction is going on.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

UK wine and spirits giant Allied Domecq has announced that it has acquired the French Champagne houses G.H Mumm & Cie and Champagne Perrier-Jouet for EUR575m, two brands currently in the portfolio of brands distributed by Seagram. The announcement comes within hours of Allied revealing it was pulling from the race for Seagram's spirits, and along with its claims to have secured the Captain Morgan brand is the second coup for Allied from within the Seagram business while the Canadian's auction is going on.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

UK: Press fallout - Allied & Pernod
Cautious optimism is probably the best way to describe today's press reaction to Pernod's friendly bid for Allied Domecq.

COMMENT: Pernod Ricard - allied for good fortune
Spirits firm Allied Domecq has agreed to a takeover bid from smaller rival Pernod Ricard, subject to agreement from Allied shareholders.

UK: Allied & Pernod - full details released
Allied Domecq last night accepted Pernod Ricard's offer to buy the UK-based drinks giant.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page