US: Allied deal boosts Pernod US operations
Pernod Ricard will become the third largest player by sales value and the fourth largest player by sales volume in the US, following the completion of the Allied Domecq acquisition. Only five years ago the company was ranked number 15.
The completed acquisition doubles the company's sales volume and market share in the US, with the addition of Champagne, rum, cordial and liqueur brands including Kahlua, Malibu, Beefeater, Mumm and Perrier-Jouet, and US distribution rights for Stolichnaya vodka.
Under the final terms of the transaction, in the US, Allied Domecq will initially operate as a wholly owned subsidiary of Pernod Ricard SA for a scheduled duration to allow for the completion of the sale of the Allied Domecq brands to be acquired by Fortune Brands, including Canadian Club, Courvoisier, Sauza and Maker's Mark (pending FTC approval).
Michel Bord, president and CEO of Pernod Ricard USA, said: "This is an exciting and transformative combination for Pernod Ricard USA. Bringing together these energetic and solidly performing industry leaders results in a stronger company with exciting growth opportunities in the U.S. We are confident that Pernod Ricard USA will continue to be one of the most successful and fastest growing players in the US, with a superior brand portfolio as Pernod Ricard USA continues to move ahead in the US market where just five years ago the company was ranked number 15."
Bord continued: "As a company with a remarkable track record of successful integration, we look forward to a smooth combination of our two companies. The cultures of Pernod Ricard USA and Allied Domecq in the US share a commitment to fostering entrepreneurship and innovation and to partnering with distributors to successfully grow brands. Together we will continue to do what we do best: seek and realize opportunities to add value to our portfolio of fine wine and spirits brands.
"We are excited about the many opportunities ahead for Pernod Ricard USA. We also appreciate the dedication of Allied's many talented employees, and will look to provide opportunities within our organization for those employees wherever possible."
It's been a quiet day on the Pernod/Allied Domecq front....
Conflicting reports circulated this weekend over whether Bacardi International is looking to form a counter-bid for Allied Domecq....
Todays press reports into Pernod and Fortune's hopes to buy Allied Domecq warn of possible conflicts and set a date for completion....
Allied Domecq has added a new flavour to its Malibu range. The company said yesterday that it would be launching Malibu Passion Fruit in the US from April 15....
Pernod Ricard and Fortune Brands are considering a US$13 billion bid for Allied Domecq, the world's second-largest spirits company. Were it to take place, Pernod and Fortune would split Allied's brand...
Pernod Ricard and Fortune Brands are hoping to buy Allied Domecq for around 670p per share, according to press reports....
LVMH has said it is not looking to buy Mumm Champagne from Allied Domecq....
The US consumer goods group Fortune Brands has confirmed it is in talks about launching a joint bid with Pernod Ricard for Allied Domecq....
- Whatever happened to binge Britain? - comment
- The dangers of squaring up to your competitor
- The US beer market - A level playing field for all
- Remy Cointreau's Q2 and H1 - preview
- Constellation and Ballast Point's "sticker shock"
- Sidney Frank CEO to head Clooney's import co
- Diageo sells off United Spirits' Bouvet Ladubay
- Diageo Australia appoints commercial head
- Irish whiskey brands could fail without bulk
- A-B InBev to "kick the tyres" at Coca-Cola
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Wine Market to 2019 - Market Size, Development, and Forecasts
- Global Wine Market: News and Events September 2015