UK: Allied applies TLC to develop brand extensions

By Chris Brook-Carter | 22 January 2002

In the latest change to its marketing structure, Allied Domecq has appointed The Licensing Company (TLC) to increase retail opportunities for its portfolio of brands, through brand extensions and licensing initiatives. The move is being heralded by Allied as a "new phase in drinks marketing" and will see TLC develop licensed, branded, stand-alone products from Allied's existing portfolio of spirits.

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In the latest change to its marketing structure, Allied Domecq has appointed The Licensing Company (TLC) to increase retail opportunities for its portfolio of brands, through brand extensions and licensing initiatives. The move is being heralded by Allied as a "new phase in drinks marketing" and will see TLC develop licensed, branded, stand-alone products from Allied's existing portfolio of spirits.

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