US: Allied and Miller join RTD battle in Stoli joint venture

By Chris Brook-Carter | 18 January 2002

The battle for the lucrative US ready-to-drink (RTD) market is accelerating with ever more vigour, with the announcement today that Allied Domecq and US brewer Miller Brewing are to launch a range of flavoured malt beverages together. The first two products to be unveiled by the joint venture will be based on Allied's Stolichnaya vodka and Sauza Tequila brands. The roll out is expected in the spring.

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The battle for the lucrative US ready-to-drink (RTD) market is accelerating with ever more vigour, with the announcement today that Allied Domecq and US brewer Miller Brewing are to launch a range of flavoured malt beverages together. The first two products to be unveiled by the joint venture will be based on Allied's Stolichnaya vodka and Sauza Tequila brands. The roll out is expected in the spring.

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