New Zealand's DB Group, which merged its Corban's Wine division with Montana last week, is relaunching its flagship beer to the clubbing set.

Export Gold, a Kiwi staple at cricket grounds across the country during the summer months, will now be served in longneck bottles with a fluorescent label.

The new label is to stand out in dark nightclubs and the company hopes the trendy new look will make it the choice of clubbers and a fashion accessory for young drinkers.

DB says the long curves and embossed X logo will be eye-catching.

"We researched the longneck extensively among Export Gold drinkers and the results overwhelmingly show that they love it," said senior brand manager Ron Curteis.

"In a beer market where uniformity seems to be the norm, we've created a longneck bottle that stands apart from the rest."