Constellation Brands will this summer launch a national television advertising campaign for Alice White as part of its US$11m investment in the Australian wine brand.

"This is a major investment and initiative for our company and one that we believe will take Alice White to the next level, said Gary Glass, vice president of marketing for Constellation's Canandaigua Wine Company, which imports the label.

The ads will feature a "Down Under" theme and appear on 15 national cable channels between the last week of August and the end of November. Spot advertising will air in select markets on ABC, CBS, NBC and FOX affiliates for four weeks.

The campaign was created by M L Rogers Agency in New York. Round 2 of Los Angeles handled the media buy.