AUS: ALG to challenge supremacy of Australia's liquor retail giants
A publicly-listed, major liquor retailing chain is to be launched in Australia next week, with the aim of becoming a third major player in the industry.With an initial 35 stores in Victoria and Western Australia, the company, Australian Liquor Group (ALG), is looking to mount a challenge to the 400-store empires of supermarket giants, Coles Myer and Woolworths.ALG, headed by fourth-generation Melbourne liquor retailer Philip Murphy, is expected to list on the Australian Stock Exchange by Friday.It has raised $A20 million in a fully-subscribed issue of $1 shares, which account for 46% of stock. The other 54% are held by foundation shareholders, 'seed' investors and store-owners who have sold to ALG.It will initially have 21 stores in Perth, 11 in Melbourne and three in Sydney. Twenty-three of these will be called Philip Murphy Wine & Spirit stores, which currently operate as a seven-outlet chain in Melbourne.The other 12 outlets will be Knox stores, based on an existing, small, 50-year-old Perth chain, which specialises in low-margin alcohol.ALG managing director Philip Murphy says that the company is aiming to quickly acquire another 20 stores, some of which have been selected.He said that the Philip Murphy chain strategy of offering a large range of fine wines via highly trained staff would be continued along with a 'tremendously successful', six-year-old loyalty program which had 140,000 members and which was predicted to grow to 500,000 members within 18 months.Chris Snow
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Job cuts not the whole story at AB InBev - Comment
- Diageo's smart Seedlip sustainability move
- Pernod Ricard Q4/FY 2016 results - Preview
- The decline of the flagship beer brand - Comment
- Why Vietnam is the next beer battleground
- AB InBev to cull 5,500 jobs after SABMiller buy
- Diageo revamps Gordon's gin bottle in UK
- CEO Paul Schaafsma set to leave Accolade Wines
- Heineken unveils new mid-strength lager Heineken 3
- Concha y Toro sees H1 profits, sales jump - result
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review