Click through to see Enrique Iglesias doing his thing for Atlantico rum

Click through to see Enrique Iglesias doing his thing for Atlantico rum

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Alebrand Spirits Company has secured a partnership with singer Enrique Iglesias to help promote its Atlantico rum brand in the US.

The Miami-based company confirmed earlier this week that Iglesias has taken up a position as “part of the partnership group that makes up the company”. Specific details of how the tie-up is constructed were not divulged.

Iglesias will be the face of the 'Discover your Atlantico' campaign in the US, which will include POS, print, out-of-home and digital. Atlantico rum will also play a “prominent part” in his sold out Euphoria tour. 

Atlantico was launched three years ago and is now available in the Dominican Republic, El Salvador, the UK, France, Czech and the US. A 75cl bottle in the US has a suggested retail price of $35.