UK: Aldi Glenbridge Scotch whisky sells out "in minutes"
Consumers have wasted no time in devouring Aldi's stocks of discounted Glenbridge 40 Year Old Scotch whisky.
Yesterday (8 December) Aldi launched 3,000 bottles of the Glenbridge for GBP49.99 each, one sixth of the whisky's true retail value. The deal proved a hit, with supplies at stores across the UK rapidly selling out.
"From observations in stores throughout the UK, the Glenbridge 40 Year Old Single Malt whisky sold out within minutes of our stores opening," a spokesperson for the Germany-based discount food retailer told just-drinks today. On twitter, several shoppers reported queuing from the early hours of the morning just to get a bottle.
It is not known which firm provided the liquid for the Glenbridge deal.
- Cannabis – A clear and present danger to alcohol
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- Global Travel Retail - What is the Grey Market?
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Corporate Relations Director to leave Diageo
- Bacardi names new global communications head
- Diageo strike threat postponed with fresh vote
- Pernod Ricard pairs Usain Bolt with Mumm Champagne