COMMENT: Alcopops are losing their cool
By Datamonitor | 3 August 2004
The explosive growth of flavored alcoholic drinks (FABs) is finally running out of steam as the drinks become a victim of their own success. Datamonitor's John Band explains that they have become mainstream, and therefore less appealing to the most discerning consumers.
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The explosive growth of flavored alcoholic drinks (FABs) is finally running out of steam as the drinks become a victim of their own success. Datamonitor's John Band explains that they have become mainstream, and therefore less appealing to the most discerning consumers.
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