, a business-to-business virtual marketplace for the beverage industry, announced today it has signed an agreement with M. Shanken Communications, Inc., publisher of a broad portfolio of industry and lifestyle publications including Wine Spectator, Food Arts, Impact, and MarketWatch. This alliance will bring M. Shanken Communications' editorial content directly to's growing base of users.

Under the terms of the alliance, M. Shanken Communications' Wine Spectator database - one of the most comprehensive wine database in existence - will be made available to users. This feature will enable those retailers purchasing beverage alcohol through the system to make more informed and educated selections. In addition to providing access to the robust database, the site will feature editorial content from M. Shanken Communications' publications as well as links to those associated sites.

" is a complete solution for the beverage alcohol industry," said J. Smoke Wallin, founder and CEO of "Our mission is not only to create the industry's definitive virtual marketplace, but also its most valuable and comprehensive information exchange. Marvin R. Shanken has clearly established himself as the leader in bringing valuable information to this community. We are thrilled to be allied with this icon of the industry."

Shanken said, "We think that has created a most exciting B2B service for the beverage alcohol industry. No doubt, with our content, is now able to offer its customers a more complete and comprehensive online service."

About has created the definitive online marketplace, infrastructure solutions and wireless platform for the $110 billion U.S. beverage alcohol vertical market.'s wireless application, eBOTS-m(SM), and web-based technology, eBOTS, seamlessly link all of the industry's tiers -- retailers, distributors, control states and suppliers -- in a common online marketplace and information exchange. continues to develop innovative enabling technologies which focus on providing applications and services for the industry. Developed and backed by a diverse group of proven industry leaders, ( streamlines the order process for both retailers and distributors and improves the entire supply chain.

About M. Shanken Communications
M. Shanken Communications, Inc. publishes a portfolio of lifestyle and beverage alcohol industry titles that includes Wine Spectator, Cigar Aficionado, Impact, MarketWatch, Food Arts, and Country Magazine. In addition to publishing numerous books on wine and sponsoring the annual New York and California Wine Experiences, M. Shanken Communications also publishes the number one rated U.S. Market Studies, Impact's U.S. Beer Market Review and Forecast, Impact's U.S. Wine Market Review and Forecast, and Impact's U.S. Distilled Spirits Market Review and Forecast.