Alcohol producers in Asia have today (19 June) started a two-day summit on how to regulate themselves in advertising and marketing their products.

The International Center for Alcohol Policies (ICAP) has organised the meeting, which is taking place in Tokyo and is being attended by producers from countries including China, Japan, South Korea and Australia.

The event is being co-sponsored by the Brewers Association of Japan (BAJ) and the Japanese Spirits & Liquor Makers Association (JSLMA). Senior management from Japan's top brewers are expected to speak at the conference.

Dr. Marcus Grant, president of ICAP, said: "This is a unique opportunity to raise awareness of the importance of responsible marketing of alcohol, to exchange knowledge and dialogue between regions and between stakeholders, and to encourage sustainable and effective practices in this region."

The Japanese government was also set to address the conference to cover issues including the health impact of the harmful use of alcohol and the merits of responsible drinking.

Dr. Grant added: "The leading beverage alcohol companies have established marketing codes to support responsible advertising and are keen to work with other stakeholders to ensure that industry advertising and marketing meets the highest standards, with clarity and consistency. With this workshop, ICAP wants to look specifically at how we can do support this objective in collaboration with stakeholders from the Asia-Pacific region."