SWEDEN: Alcohol advertising up 300%

By just-drinks.com editorial team | 14 July 2003

The drinks industry spent some 28.2m Swedish crowns (US$3.5m) on alcohol advertising in Sweden in the first half of 2003, according to figures in the Swedish press today from the polling institute Sifo. The figure amounts to a 300% year-on-year increase. The period in question saw a lifting by the Swedish parliament on the ban on alcohol advertising in newspapers. However, in April, a ban was re-imposed on alcoholic drinks over 15% abv.

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The drinks industry spent some 28.2m Swedish crowns (US$3.5m) on alcohol advertising in Sweden in the first half of 2003, according to figures in the Swedish press today from the polling institute Sifo. The figure amounts to a 300% year-on-year increase. The period in question saw a lifting by the Swedish parliament on the ban on alcohol advertising in newspapers. However, in April, a ban was re-imposed on alcoholic drinks over 15% abv.

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