UK: Alcohol ad ban talk a 'waste of time' - Portman Group
The report claims alcohol brands are becoming too easily recognisable to children
The Portman Group has argued it is a waste of time talking about blanket bans after a new report urged a shake-up of the rules around UK alcohol advertising.
In a report published today, charity Alcohol Concern calls for drinks companies to be banned from sponsoring all "sporting, cultural and music events".
The 'Stick to the Facts' study also urges new rules on what alcohol ads can refer to and a ban on their use in film trailers.
Alcohol Concern claims that young people now recognise more alcohol brands than ice cream or cake products.
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