US: Akvinta vodka set for US launch
Super premium vodka brand Akvinta is set to launch in the US this autumn.
The Croatian vodka, which entered the UK in 2007, has signed a deal with a US distributor and aims to make its US debut around October, Akvinta has told just-drinks.
It is likely to launch in New York, targeting the on-trade, but will seek off-trade listings and entry to other major cities in the longer term.
An Akvinta spokesperson said: "We are a young business but we need to grow and the potential volumes in the US could be fantastic."
He added: "In an economic downturn, when other brands are reducing their marketing activity, it's a good opportunity for us smaller brands to make our voice heard."
Akvinta, created jointly by Russian consultancy Stas Marketing Partners and Croatia's Adriatic Distillers, is sold in Croatia, Italy, UK, Canada and South America.
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