Brown-Forman has appointed an agency of record to handle worldwide brand strategy and creative for Finlandia Vodka. The company named Northlich today (25 October).

Northlich's Brandstorm group has handled global brand positioning work for Finlandia. The new assignment taps Northlich's agency group for creative work and marketing counsel for communications and channels.

"Finlandia is an important part of our portfolio of global brands," said Mark I. McCallum, chief marketing officer. "We think it has strong growth potential domestically as well as in other parts of the world.

"Brandstorm has done a tremendous job uncovering powerful insights for the brand and Northlich's agency group has shown how we can move those insights into action around the world. Their understanding of brands and consumers has reflected strongly in their work. We look forward to applying their creative excellence in building our vodka business."

"We believe that we can create powerful expressions of the brand strategy to connect Finlandia with consumers and grow volume," added Mark Serrianne, Northlich CEO. "We're delighted that Brown-Forman has added full creative and marketing responsibilities to our assignment."