Click through to view AG Barrs Irn-Bru Fiery Limited Edition

Click through to view AG Barr's Irn-Bru Fiery Limited Edition

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AG Barr's Irn-Bru Fiery Limited Edition

Category - Soft drinks, CSD

Available - Now

Location - UK, off-trade

Price - GBP0.49 (US$0.77) per 30cl can and GBP0.89 per 50cl can

Distribution - AG Barr

Fiery packs will be available until December in standard 50cl, 750ml and 33cl cans. It will also be available in a 6 x 33cl multipack.

The launch will be supported by poster advertising, social media and a PR campaign advising people to ‘Watch Their Mouth'.