Product Launch - UK: AG Barr's Barr Bubblegum
Click through to view AG Barr's Barr Bubblegum
AG Barr's Barr Bubblegum
Category - Soft drinks, CSD, bubblegum flavour
Available - From early next month
Location - UK, off-trade
Price - Price-marked at GBP0.39 (US$0.62) per 33cl can, GBP0.69 per 50cl PET bottles
Distribution - AG Barr
AG Barr is set to relaunch the bubblegum-flavoured variant of its namesake CSD range in the UK, as a permanent SKU. The company, which released Barr Bubblegum in the Summer for a limited period, said earlier today (16 October) that the drink will be available permanently from the beginning of November.
“Our stock of the limited edition variant, which was due to last for two months, flew off the shelves within four weeks,” said Adrian Troy, AG Barr's head of marketing.
Earlier this month, the company recruited Pam Powell, formerly group strategy & innovation director at SABMiller, to its board of directors.
A G Barr is reintroducing its recent limited edition flavour, Bubblegum, as a permanent addition to the Barr range due to overwhelming consumer demand.
In the four weeks after its launch in July, Barr Bubblegum became the fastest selling 330ml Flavoured Carbonate in the impulse market *1. 2 million units were sold during this time*2, equating to £1 million at retail value*3.
“Consumers’ response to Barr Bubblegum was overwhelming,” says Adrian Troy, Head of Marketing for A G Barr. “Our stock of the limited edition variant, which was due to last for two months, flew off the shelves within four weeks.
“Consumers have been looking to Barr for years to develop completely new, exciting flavours at great value. Barr Bubblegum clearly struck a chord, attracting consumers to the soft drinks fixture with its bright, eye-catching packaging and bringing them back for more with its fun, innovative taste.”
New products have played an integral role in the success of the Barr brand, which is currently growing at 10% year on year*4. New flavours such as Cherryade, Appleade and last year’s Strawberry Sours have delivered an incremental £20m for retailers over the last 4 years*3.
“Consumers are always looking for exciting new products when it comes to soft drinks – and as well as offering innovation, Barr represents great taste and great value as well,” says Troy. “Barr Bubblegum clearly presents a fantastic, incremental profit opportunity for retailers – we recommend they stock up to prepare for a rush in demand when it returns to shelves.”
*1 Nielsen Scantrack, Unit ROS, 4 wks to 17.08.13, Total Impulse
*2: AG Barr Sales Data
*3: Estimated Retail Value based on AG Barr Sales Data
*4: Nielsen Scantrack, Value Sales, MAT to 14.09.13, Total Impulse
Original source: Company Release
As we start our annual series of management briefings that focus on environmental sustainability, Ben Cooper looks at the importance of integrating the issue into all aspect of a company's operations ...
MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...
In the second part of this month's management briefing, which shines the light on the importance of environmental sustainability in the brewing industry, Ben Cooper considers the impact of stakeholder...
The world’s second largest brewer, SABMiller’s geographic profile provides a strong platform from which to exploit forecast volume growth in emerging markets. This profile analyses the company’s emplo...
The penultimate part of this month's management briefing sees Ben Cooper continue his review of the environmental efforts of the larger brewers. Here, he looks at Heineken, Molson Coors and SABMiller....
This report comprises of high level market research data on the Australia beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and ...
- Comment - How to Target Cognac's Mok Generation?
- Is Marketing Twisting the Meanings of Words?
- Analysis - Keurig Kold fails to impress
- Sustainability - Walking the Walk on Water
- Will Tequila Learn from Scotch Whisky's Mistakes?
- Whyte & Mackay takes on Flor de Caña in UK
- Castel acquires stake in Belvedere
- Brown-Forman eyes family ties with board additions
- Belvedere proposes name change
- Diageo adds to Entourage tie-up - video
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Africa: The Final Frontier for Beer
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review