AG Barrs Irn-Bru promotions offers consumers a holiday to Tenerife

AG Barr's Irn-Bru promotions offers consumers a holiday to Tenerife

AG Barr has launched an on-pack promotion for its Irn-Bru drink in the UK.

'Bru-Jet', launched today (4 July), is an instant-win promotion offering consumers an opportunity to win an all-inclusive holiday in Tenerife. The firm is offering 100 seats on 'Bru-Jet' through the competition.

The promotion will appear on two-litre and 50cl PET bottles, as well as multi-packs of nine and 18 x 33cl cans. 'Bru-Jet' holidays will commence on 16 October. In-store merchandise will be used to highlight the promotion.