UK: AG Barr goes for personalised bottle push
The personalised Irn Bru line-up
The limited-edition glass bottles, which went on sale in Scotland yesterday (19 June), are labelled Fanny, Senga, Rab or Tam, Barr said. The names also nod to Irn Bru's “Fanny” TV ad, Barr's biggest online hit, and long-serving staff at the Scottish company, Barr said.
“We were inundated with requests for the Fanny bottles to be made so we thought our fans could enjoy a taste of Scotland with Fanny and some other well-loved, traditional names that mean a lot to Irn-Bru,” a Barr spokesperson said.
Coca-Cola has launched a range of personalised products across Europe in its Share A Coke campaign. In the UK, 150 common names are featured on bottles in place of the Coca-Cola logo.
Barr, which won provisional clearance from the UK competition authorities earlier this month for a merger with Britvic, attracted complaints over another ad in its latest campaign, with some viewers branding it anti-English.
- Interview Berry Bros & Rudd CEO Dan Jago - Part I
- The threat of excess choice in beer is over-stated
- Key trends for the beer category in 2017 - Focus
- Key trends for the spirits sector in 2017 - Focus
- Signs of life in Japan's beer market - Comment
- Pernod Ricard's Method and Madness Irish whiskey
- Premium to counter mainstream in gin - research
- Bacardi lines up Canadian bottling plant closure
- Pernod unveils new St Patrick's Day Jameson bottle
- Diageo faces US$68m payout after SAP court loss
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends