UK: AG Barr defends ad after "anti-English" complaints
Barr says its ads are "cheeky"
AG Barr has defended its latest Irn Bru ad after dozens of viewers claimed it is "anti-English".
A total of 68 people have complained about the “New Fella” spot, which can be viewed below, the Advertising Standards Authority (ASA) told just-drinks today (10 April). Most of the complaints said the 40-second ad “encouraged racial prejudices” and was “anti-English”, the ASA said.
However, a spokesperson for Barr, which is based outside Glasgow, said the firm had not set out to cause offence.
“Our advertising is well known for its cheeky sense of humour and this ad is no different," the spokesperson added. "We do not believe it to be racist or anti-English in anyway and indeed the positive feedback from almost everyone who has contacted us about the advert would support this.”
Not all of the complaints said the ad was anti-English. According to ASA two people complained the ad was anti-Scottish.
The ad, which is only being aired in Scotland, was launched three weeks ago, the spokesperson said. It is scheduled to run for another three weeks.
- The dangers of squaring up to your competitor
- Whatever happened to binge Britain? - comment
- Constellation and Ballast Point's "sticker shock"
- The US beer market - A level playing field for all
- Remy Cointreau's Q2 and H1 - preview
- Diageo Australia appoints commercial head
- Sidney Frank CEO to head Clooney's import co
- A-B InBev to "kick the tyres" at Coca-Cola
- Irish whiskey brands could fail without bulk
- Diageo sells off United Spirits' Bouvet Ladubay
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Wine Market to 2019 - Market Size, Development, and Forecasts
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Wine Market: News and Events September 2015