French wine group AdVini has appointed a new UK trading director, the company has announced.

Phil Priest will replace David Guy, who left to join St Austell in July, an AdVini spokesperson told just-drinks yesterday (27 September). Guy had held the position since May 2010, the spokesperson said.

Priest has previously worked with Matthew Clark, The Beer Seller and Waverley TBS, as group buying manager. He started out as a publican in Lincolnshire.

In an interview with just-drinks last year, AdVini CEO Antoine Leccia said that the group was eyeing acquisitions in France.