AdVini expands regional presence with Reutenauer buy

AdVini expands regional presence with Reutenauer buy

A subsidiary of French wine group AdVini, Rigal, has acquired fellow French winemaker Reutenauer Vins du Sud Ouest (RVSO) for an undisclosed fee.

The Cahors-based, family-owned RVSO had sales of EUR15m (US$20m) in 2010. The acquisition, which doubles Rigal’s own annual sales, is part of AdVini’s strategy to strengthen its presence in regional wines throughout France.

RVSO’s AOC Cahors vineyards, Château Bovila and Château de Rouffiac, while be distributed exclusively by a new entity, Rigal-Reutenauer, managed by Olivier Pieron, one of RVSO's family owners. AdVini, formed via the merger of Jeanjean and Laroche last year, has annual sales of EUR200m.