US/CZECH: Admiral Imports takes on Czech absinths

By | 5 March 2009

Admiral Imports has been named the exclusive importer of Green Fairy, Djabel and Koruna absinths from the Czech Republic.

The acquisition, the company said today (5 March), positions it as the leading US importer of absinth.

"All three items have less liquorice taste than their French and Swiss competitors making them mix well with fruit juices, soft drinks and energy drinks and thus more appealing to mixologists," said Dan Lasner, vice president of sales and marketing at Admiral Imports.

Green Fairy is 60% alcohol by volume and will retail for a suggested US$59.

Djable, which translates to 'Devil', is bottled at 70% alcohol by volume with a suggested retail price of $64. Koruna, which contains wormwood leaf sediment in the bottle, is 73% alcohol by volume with a suggested retail of $79.

Sectors: Spirits

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