US: AD launches new Stolichnaya ad campaign
Allied Domecq Spirits, North America and Stolichnaya Vodka, have launched a new marketing campaign for the Stolichnaya family of products. Starting this month, the "Frozen" campaign, announced today (12 October), will focus on reminding consumers that Stoli genuine Russian vodka is best served at freezing point.
"Stoli stands out from other vodkas because of its Russian heritage and legendary quality, and this campaign reinforces those attributes," said Kellyann MacLean, Stolichnaya brand manager at Allied Domecq.
Created by Publicis Worldwide, the ads depict a series of environments - including a music studio, a billiards room and a living room - in which everything is frozen, except the Stoli bottle.
Print advertisements will run in such national magazines as FHM, Maxim and Playboy. In addition, out-of-home ads will appear on billboards, kiosks and bus shelters in major metropolitan markets.
Sixty-second radio advertisements will complement the print and outdoor ads in the same major metropolitan markets, and will further the concept of going to extremes to get the best taste from Stoli.
"We are committed to the 'Frozen' campaign and as such are increasing our total marketing spending for Stoli by 30% over last year," said MacLean. "This is consistent with our corporate strategy of investing in the brands people want."
Since Allied Domecq acquired the brand in 2000, Stolichnaya has experienced a 9.5% compound annual growth rate, the company said.
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Todays press reports into Pernod and Fortune's hopes to buy Allied Domecq warn of possible conflicts and set a date for completion....
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