USA: ACNielsen and Adams Business Research Expand Liquor Sales Information Service
The service now includes census-based, account-specific reporting for key liquor store retailers ABC Fine Wine & Spirits, the largest liquor chain in the U.S.; Kappy's, Boston's leading liquor retailer; Spirits Unlimited of New Jersey and Goody-Goody of Dallas.
Robert Tomei, ACNielsen U.S. senior vice president of marketing, said, "Since we launched our partnership with Adams Business Research seven years ago, it has quickly become the most comprehensive alcohol beverage information service available. With the addition of account-level reporting, our clients now have the best possible tools for competing in the alcohol beverage industry."
Marion Minor, president of Adams Business Research, commented, "The introduction of account-level services for this key retail channel will allow alcohol beverage manufacturers and distributors to work even closer with their retailer partners to maximize consumer sales opportunities. We're starting with ABC, Kappy's, Spirits Unlimited and Goody-Goody, given their importance and their strategic direction. Since most liquor retailers are already working with us, we expect to announce many more account-specific agreements in the near future."
Jess Bailes, vice president, ABC Fine Wines & Spirits, said account-level data is essential if manufacturers are to truly partner with retailers. "I am extremely pleased that suppliers can now access our information through LiquorScan. Any supplier that wants to work with us and has our scan data is miles ahead of a supplier that doesn't. "
Account-level data from ABC and Kappy's are available now. Account-level data from Spirits Unlimited, Goody-Goody and additional Texas retailers will be available soon. The joint venture between ACNielsen and Adams has been tracking retail sales of wine, spirits and beer in grocery, drug, convenience and liquor stores since 1993.
ACNielsen, with 1999 revenue of $1.5 billion, is the world's leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 100 countries. Clients include leading consumer product manufacturers and retailers, service firms, media and entertainment companies and the Internet community.
Adams Business Research is the largest US market research company exclusively dedicated to the off- and on-premise information needs of alcohol beverage manufacturers, retailers and distributors.
The global roll-out of InBev's Brazilian beer, Brahma, adds a third premium brand to the global brewer's international portfolio but some observers have suggested it's an unnecessary step which threat...
Brasserie Kronenbourg has clarified earlier reports about its entry into the low alcohol beer sector in France....
Costs relating to alcohol abuse in Sweden are on the rise, according to research out this week....
Police in eastern Kenya have said that at least 24 people died on Saturday after drinking illegally produced alcohol....
According to a recently published study, people who drink alcohol may have a lower risk of developing a type of cancer which affects the lymphatic system known as non-Hodgkin lymphoma (NHL)....
Diageo is calling for facts labels to be placed on alcohol beverages in the US....
Kenyan authorities are to ban beer and spirits advertising from television and billboards in the country, according to a local report late last week....
Post-menopausal women who consume even moderate amounts of alcohol may face an increased risk of breast cancer, according to a comprehensive US study....
- Focus - Pernod's YTD Performance by Region
- just On Call - Pernod shifts Scotch focus in China
- Focus - Heineken's Q1 Performance by Region
- Diet Coke "a work in progress" in US - Coca-Cola
- Focus - Coca-Cola's Q1 Performance by Region
- CFO of Diageo's United Spirits stands down
- Pernod Ricard sees YTD recover as sales increase
- Diageo's United Spirits calls on Mallya to quit
- Pernod Ricard unveils new Absolut bottle
- Beam Suntory to strip down regional units
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- ALDI 2015: Radically transforming Anglo Saxon grocery markets