ACNielsen U.S., an operating unit of ACNielsen Corporation (NYSE:ART), and Adams Business Research, an operating unit of Adams Trade Press, Inc., today announced the expansion of their multi-channel liquor sales information service, LiquorScan(TM).

The service now includes census-based, account-specific reporting for key liquor store retailers ABC Fine Wine & Spirits, the largest liquor chain in the U.S.; Kappy's, Boston's leading liquor retailer; Spirits Unlimited of New Jersey and Goody-Goody of Dallas.

Robert Tomei, ACNielsen U.S. senior vice president of marketing, said, "Since we launched our partnership with Adams Business Research seven years ago, it has quickly become the most comprehensive alcohol beverage information service available. With the addition of account-level reporting, our clients now have the best possible tools for competing in the alcohol beverage industry."

Marion Minor, president of Adams Business Research, commented, "The introduction of account-level services for this key retail channel will allow alcohol beverage manufacturers and distributors to work even closer with their retailer partners to maximize consumer sales opportunities. We're starting with ABC, Kappy's, Spirits Unlimited and Goody-Goody, given their importance and their strategic direction. Since most liquor retailers are already working with us, we expect to announce many more account-specific agreements in the near future."

Jess Bailes, vice president, ABC Fine Wines & Spirits, said account-level data is essential if manufacturers are to truly partner with retailers. "I am extremely pleased that suppliers can now access our information through LiquorScan. Any supplier that wants to work with us and has our scan data is miles ahead of a supplier that doesn't. "

Account-level data from ABC and Kappy's are available now. Account-level data from Spirits Unlimited, Goody-Goody and additional Texas retailers will be available soon. The joint venture between ACNielsen and Adams has been tracking retail sales of wine, spirits and beer in grocery, drug, convenience and liquor stores since 1993.

ACNielsen, with 1999 revenue of $1.5 billion, is the world's leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 100 countries. Clients include leading consumer product manufacturers and retailers, service firms, media and entertainment companies and the Internet community.

Adams Business Research is the largest US market research company exclusively dedicated to the off- and on-premise information needs of alcohol beverage manufacturers, retailers and distributors.