Product Launch - FRANCE: Ackerman's Affinity Nature, Fruits Rouge, Fruits Exotiques

By | 19 June 2013

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Ackerman's Affinity Nature, Fruits Rouge and Fruits Exotiques

Category - Wine, 'sans alcohol', no calorie

Avaiable - From this week. Launched at Vinexpo 2013 

Location - France, selected off-trade outlets 

Price - EUR9 (US$12) per 75cl bottle 

Distribution - Ackerman 

French wine house Ackerman has launched three varities of a zero-alcohol, zero-calorie wine called Affinity

The three variants, which will be made available to selected French off-trade outlets, are 'Nature, 'Fruits' and 'Fruits Exotique'.

Speaking exclusively to just-drinks today (19 June) at Vinexpo, where the product has been launched, Ackerman communications manager Valerie Roulet said Affinity is primarily targeted at women, but also at younger drinkers.

"People expect this kind of product these days," she said. "All the variants taste different, but it's a real wine."

Roulet said Affinity has attracted "a lot of interest" from American, Asian and African visitors to Vinexpo. "Countries with a predominantly Muslim population have been very interested," she said. 

The wine has been two years in the planning and contains 0.007% alcohol, Roulet added, which is below the legal threshold to be termed a "sans alcohol" product. 

Expert analysis

The Future of the Wine Market in France to 2017

The report presents detailed data on the Wine consumption trends in France, providing historic and forecast consumption volume and value at market and category level, alcoholic strength (Fortified Wine), price segment (Still Wine), country of origin data, brand share data and distribution channel data.

Sectors: Product launches, Wine

Companies: Vinexpo

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Product Launch - FRANCE: Ackerman's Affinity Nature, Fruits Rouge, Fruits Exotiques

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