US: Accolade Wines readies new products for Geyser Peak

By | 13 September 2013

Accolade Wines bought Geyser Peak last June

Accolade Wines bought Geyser Peak last June

Accolade Wines is to launch new wines from Geyser Peak, the Californian winery it bought last year.

Two red blends, Tectonic and Devil’s Inkstand, plus a Pinot Noir called Pluto’s Fury will be released at the end of this year and early next, Accolade's North American unit said yesterday (12 September). The division will also continue to roll out new packaging for Geyser Peak brands that first appeared in July.

“Geyser Peak is one of Sonoma County’s most iconic wineries, and its wines have long been critically acclaimed,” said Tim Matz, MD for Accolade Wines North America. “We wanted to build on these assets by presenting a fresh new design that underscores the brand’s heritage while offering a strong, contemporary look. We also see a robust market for luxury wines, and we’re excited about our new high-end bottlings.”

Tectonic and Devil’s Inkstand are from California's Alexander Valley while Pluto’s Fury uses grapes from Russian River Valley.

The Australian-owned Accolade Wines bought Geyser Peak from Ascentia Wine Estates last June.

Expert analysis

Accolade Wines Ltd (World)

As the sold-off segment of Constellation Brands’ European and Australian wine business, Accolade finds itself holding a plethora of brands in low-margin territories at a time when brand equity is difficult to achieve. However the company has its sights set on China, perhaps the biggest prize of all. In this report Euromonitor International assesses the outlook for the divested business of the former global wine industry leader.

Sectors: Mergers & acquisitions, Wine

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US: Accolade Wines readies new products for Geyser Peak

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