Product Launch - US: Accolade Wines' Da Luca wine range

By | 22 May 2013

Click through to view Accolade Wines Da Luca wine range

Click through to view Accolade Wines' Da Luca wine range

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Accolade Wines' Da Luca wine range

Category - Wine, Italy, three single varietals, Pinot Grigio, Sangiovese, Prosecco

Available - From this month

Location - US

Price - See below

Distribution - Accolade Wines North America

The North American division of Accolade Wines has lined up the US launch of an Italian wine range. Da Luca comprises a 2012 Pinot Grigio (between US$12 and $14 per bottle, a 2011 Sangiovese DOC Romagna Superiore (at the same price) and a DOC Prosecco (between $14 and $16 per bottle).

Last month, Accolade released a range of low-calorie wines in the US, entitled Light Grape.

Show the press release

Accolade Wines North America has just introduced Da Luca, a stylish range of super-premium Italian wines, to the US. Three distinct single varietal offerings from Da Luca include Pinot Grigio, Sangiovese and Prosecco and can be found in U.S. markets this spring.

According to Accolade Wines North America Vice President of Marketing Reid Stinnett, “Da Luca wines are crafted with enthusiastic and adventurous wine drinkers in mind. The contemporary packaging is intentionally striking to generate consumer interest. In addition to the packaging, we are confident that consumers will also love the wines for their rich flavors. These wines quickly gained traction in the U.K. and Europe following their introduction in 2002, and are now approaching 100,000 cases there. We anticipate that Da Luca will enjoy similar success with American consumers.”

The passion, quality and authenticity inherent in these wines are captured in each bottling thanks in no small part to the premium grapes sourced for each wine. Da Luca works closely with a number of grower-producers as far south as Puglia and the island of Sicily, to Piedmont and Venice in the northern corners of Italy, to source the highest quality fruit for each wine. The 2012 Pinot Grigio ($12-14) carries the IGT Delle Venezie appellation, which is world-renowned for producing lively and crisp white wines. The 2011 Sangiovese DOC Romagna Superiore ($12-14) is produced using grapes sourced from Emilia-Romagna, one of the oldest winegrowing regions in the country. The vibrant DOC Prosecco ($14-16) is produced from grapes grown in the cool region of Treviso and will compete in a category that has grown by an impressive 35% in the past year alone*.

* Nielsen 52 Weeks, Total Food & Liquor, April 27, 2013

Original source: Company Release

Expert analysis

Accolade Wines Ltd (World)

As the sold-off segment of Constellation Brands’ European and Australian wine business, Accolade finds itself holding a plethora of brands in low-margin territories at a time when brand equity is difficult to achieve. However the company has its sights set on China, perhaps the biggest prize of all. In this report Euromonitor International assesses the outlook for the divested business of the former global wine industry leader.

Sectors: Product launches, Wine

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