Tim Matz started in his new role at Accolade Wines earlier this week

Tim Matz started in his new role at Accolade Wines earlier this week

Accolade Wines is looking to up its profile in North America, with the creation of a managing director post for the region.

The company, formed after CHAMP's purchase of Constellation Brands' Australian and Europe wine operations last year, confirmed earlier today (7 September) that Tim Matz has assumed the role of MD for North America. Matz, who was formerly president of Foster's Wine Estates (Southcorp) in North America, started with Accolade yesterday.

Based out of Napa Valley in California, he will report in to Accolade's CEO, Troy Christensen.

“North America and the US specifically, remains one of the world’s key wine markets and we need to have our own operator there to get a hands-on perspective of that market,” said Christensen. “We believe that there is capacity to grow our brands in that market and Mr Matz’s background in range of wine businesses will ensure we have the knowledge to position ourselves well.

Christensen also highlighted the importance of the Californian wine brand Echo Falls to Accolade's fortunes in its export markets. “Echo Falls is the number three brand in the UK and remains one of the fastest growing brands in that important market,” he said.