V&S Group is to launch the first travel retail exclusive for Absolut vodka.

Absolut 100 is a higher proof vodka in an opaque black, chrome silver and grey bottle, which has been designed to appeal to a global male audience.

It will make its debut this month with duty-free operator DFS Group at Singapore Changi airport before a wider travel-retail roll out later in 2007.

V&S Absolut Spirits group travel retail director Anders Olsson said: "Absolut 100 is innovative in that it is a brand new concept targeting a specific audience."

According to the International Wine & Spirit Record, Absolut is the second best-selling duty-free spirit after Johnnie Walker, achieving global volumes of nearly 860,000 cases in 2005.